Every conversation is an onion. Seven layers. Peel them properly and she sells herself — you never have to sell her. Most women pitch at layer 2, or send the link before layer 1 even happens.
And here's the picture I want stuck in your head: a doctor who prescribes before she diagnoses is a quack. You've been prescribing your product at layer 2, boo boo. You've been a quack in the DMs. Tonight we diagnose first.
- 🚪The fourth door — the New Follower Thank-You. The only door that refills itself every single day. Thank her, then hand her three options instead of a blank stare, and watch a total stranger answer you.
- ▸Layer 3 — Context. When did it start? Was it always like this, or did something change? Pain with a timeline stops being a symptom and becomes a story.
- ▸Layer 4 — The Real Pain. "What's the hardest part about it for you?" — the single most important question in the method. Ask it, then shut up and let her type. The symptom isn't what makes her buy. The hardest part is.
- ▸Layer 5 — The Money Line. The pattern sentence that makes her feel normal instead of analyzed: "most of the women I talk to say some version of that exact thing."
- ▸Layer 6 — The Bridge. Where 99% of network marketers blow the whole thing — they bridge to an opportunity. You bridge to a movement. Those two words never leave your mouth.
- ▸Layer 7 — The Invite. A big ask is asking somebody to move in. A small ask is asking somebody to grab coffee — and nobody says no to coffee. You'll write yours on the worksheet.
"The 4th day because you gave us everything to say!! I have been in the network marketing business 15 years and not 1 time did any of my uplines teach us the sale!!"— Myra Raymon